Fashion merchandisers are responsible for creating appealing retail stores’ layouts including window displays. Fashion merchandisers are essential for a successful retail store as they predict what trends will be hot for the next season and then make them available for their customers.
Working as a fashion merchandiser requires knowing what their target market wants and finding creative ways to attract them to the store.
A fashion merchandiser is responsible of the layout of a store and window displays to attract consumers into the store to purchase products. They style manikins with various products, encouraging customers to purchase more by creating an appealing package.
Fashion merchandisers may also manage the business as well, working with clothing manufacturers, and marketing the establishment.
While salaries for fashion merchandisers will vary depending on their location, qualifications and experience, they can make anywhere from $25,000 - $50,000 annually according to payscale.com. The upper 10% can make between $70,000 - $100,000 annually.
Retail stores including department stores as well as independent boutiques all hire fashion merchandisers.