Surely you’ve heard the phrase “keeping up with the Joneses.” The Joneses are that family down the street who has it all and everyone around them is scrambling to keep up with, well, the Joneses.
In a clever new film, Demi Moore and David Duchovny play the perfect husband and perfect wife, with perfect children who have it all. They’re not only living the American dream, they’re selling it, too. The Joneses are a fake family unit of undercover salespeople — beautiful, popular, perfect, and planted in their neighborhood for the sole purpose to sell product. They own the latest and greatest gadgets and gear, and as predicted, the neighbors start going into to debt in attempts to match their lifestyle. As they say in the film, “If people want you, they’ll want what you’ve got.”
The Joneses is a brilliant example of a creative marketing concept. Since clever marketing ploys catch people’s attention and make them that much more likely to make a purchasing decision, creativity is key in the marketing industry. A marketing professional’s ability to think outside the box can be of huge benefit to their career. An online marketing degree can help you to cultivate that creative marketing knack and succeed in a marketing profession.
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