June 19th, 2009 by Kate Lehnhof
In this volatile and depressing economic environment, consumers and bankers alike are looking for some light at the end of the tunnel.
Look no farther than the makeup counter my friends.
In recessionary times, economists have noticed lipstick sales actually increase. This trend was coined “The Lipstick Factor.”
So when everyone is flat broke how can sales be increasing?
Two Words: Small Luxury.
A small luxury like lipstick keeps people happy in a sad environment. They know it isn’t fiscally responsible for to blow money on large purchases but something small like lipstick provides a cheap way to boost their mood without putting any major dents in the pocketbook.
In our factory, we make lipstick. In our advertising, we sell hope.
Peter Zarlenga
Another reason why beauty sales increase during economic downturn? Many people are losing their jobs and homes and trying to save money on beauty products at that point is like straightening chairs on the Titanic.
If buying a ten dollar lipstick saves you from feeling like you need a $200 dress, mission accomplished. Little somethings are better than big nothings.
Or maybe you need some beautification to motivate yourself in the job search.
In fact, beauty sales were increasing before the recession even began. In the five years up to 2007 the market for luxury beauty products in the US grew by 17 percent to reach just under $9 billion.
Good News for Cosmetology School Hopefuls
This is the perfect time to get involved in a cosmetology program. If you strike while the iron is hot you can make the best of this rainy day. And by rainy day, I mean severe economic meltdown. Many cosmetology schools have reported increased sales and more people tend to frequent beauty schools for treatments because they are inexpensive compared to high-end resorts.
For more information about Cosmetology schools in your area check out My Colleges and Careers.
Tags: cosmetology, lipstick factor
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June 18th, 2009 by Kate Lehnhof
A cosmetology career is a career in helping other people feel beautiful and confident. Philosophers andsocial commentators often proclaim that beauty is in the eye of the beholder. The truth? Beauty is in the eye of the person with the makeup brush.
- Making other people happy and feel good about themselves is rewarding.
- Making people beautiful is fulfilling.
- Making money in the process: Priceless.
It isn’t the haircut or makeup that makes people feel good about themselves, it is taking the time to take care of their body and physical appearance that gives them confidence and feel sexy.
“The way you treat yourself sets the standard for others.”
The cosmetology field is multi-faceted career and can include the following:
- Aesthetics
- Permanent Cosmetics
- Nail Technician
- Hairdressing
- Cosmetologist
- Hairstylists
- Haircolor Specialist
- Esthetician
- Manicurist
- Salon Owner
- Beauty Instructor
- Makeup Artist
- Fashion Show Stylist
What is cosmetology?
The study or art in cosmetics and their use. Cosmetology includes many sub-fields like hairstyling, makeup, nails and more. Some beauty schools will train you in each of these arts and others will focus just on one category. It just depends what you want to do. If you only want to do hair, find a cosmetology program that specializes in hairstyling. If you want to do it all and increase your marketability and income, many schools offer all encompassing programs.
Benefits of a Career in Cosmetology
- According to both NACCAS and the United States Department of Labor, salon professionals can average up to $50,000 including tips.
- According to the United States Department of Labor employment of cosmetologists is projected to grow between 10-20 percent through year 2010.
- 31 percent of cosmetologist worked part time which is a great options for parents.
- Programs are usually only nine months to a year.
- Cosmetology is a great fit for people who are interested in fashion, art and design.
- About 46 percent of all cosmetologists are self-employed.
Tags: beauty school, cosmetology
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