Tiger Wood’s Nike Commercial After the News Hit the Fan
When news of Tiger Woods’ scandalous affairs hit the media, he had held the position of highest-paid athlete worldwide for several years running. Much of this income was derived from multi-million dollar sponsorships from large corporate conglomerates such as Nike, Buick, and AT&T. After his wholesome, role-model personal and professional image was tarnished as the news hit the fan, there were those who thought that it wouldn’t have an effect on his endorsements. Unfortunately that wasn’t the case.
The Impact of Infidelity: Tiger Woods
Despite the public apology for his infidelity, celebrity endorsement deals with Gatorate, AT&T, and Accenture fell through. While he retained his endorsement contracts with Gillette, Tag Heuer, and Louis Vuitton, he was taken out of the limelight in their campaigns. Woods’ infidelity cost him his marriage and $12 billion worth of endorsements.
The Impact of Infidelity: Kobe Bryant
Kobe Bryant was accused of sexual assault in 2003 in an adulterous encounter with another woman, leading to trouble with the law and the loss of two endorsement deals. In spite of a public apology and settling the case, both Nutella and McDonald’s allowed their multi-million dollar contracts with Bryant to expire.
Considering the tremendous loss that infidelity can have both personally and professionally, investing in marriage therapy can be worth its weight in gold. Therapy can help partners work through issues, learn to communicate and clearly express their needs, and resolve conflict, potentially preventing embarrassing public scandals, lost celebrity endorsements, and divorce.
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