Articles Written Within Celebrity

Tiger Wood’s Nike Commercial After the News Hit the Fan

When news of Tiger Woods’ scandalous affairs hit the media, he had held the position of highest-paid athlete worldwide for several years running. Much of this income was derived from multi-million dollar sponsorships from large corporate conglomerates such as Nike, Buick, and AT&T. After his wholesome, role-model personal and professional image was tarnished as the news hit the fan, there were those who thought that it wouldn’t have an effect on his endorsements. Unfortunately that wasn’t the case.

The Impact of Infidelity: Tiger Woods

Despite the public apology for his infidelity, celebrity endorsement deals with Gatorate, AT&T, and Accenture fell through. While he retained his endorsement contracts with Gillette, Tag Heuer, and Louis Vuitton, he was taken out of the limelight in their campaigns. Woods’ infidelity cost him his marriage and $12 billion worth of endorsements.

The Impact of Infidelity: Kobe Bryant

Kobe Bryant was accused of sexual assault in 2003 in an adulterous encounter with another woman, leading to trouble with the law and the loss of two endorsement deals. In spite of a public apology and settling the case, both Nutella and McDonald’s allowed their multi-million dollar contracts with Bryant to expire.

Considering the tremendous loss that infidelity can have both personally and professionally, investing in marriage therapy can be worth its weight in gold. Therapy can help partners work through issues, learn to communicate and clearly express their needs, and resolve conflict, potentially preventing embarrassing public scandals, lost celebrity endorsements, and divorce.

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These world renown celebrities all have one thing in common: they lost big time celebrity endorsements due to publicized drug use. If they had only worked with addictions counselors with online degrees, these multi-million dollar endorsements could have been saved.

Michael Phelps and Kelloggs

During the Summer 2008 Olympics in Beijing, Michael Phelps set a world record by winning eight Olympic gold medals, and became one of the most decorated Olympians in history with a total of 14 medals. When Phelps was pictured in a British tabloid in 2009 smoking a marijuana pipe, it sparked controversy and debate the world over. As a result, Kellogg’s endorsement with Phelps was not renewed. Additionally, Phelps was not allowed to compete for three months or receive financial support from USA Swimming because of his drug-related actions that led the organization to think he was a less than worthy role model.

Kate Moss and Chanel, Burberry, and H&M

Kate Moss is a renown supermodel from the UK whose face has graced hundreds of magazine covers worldwide. When the Daily Mirror publicized photos of Moss snorting cocaine with her boyfriend in 2005, it had a big impact on several key endorsements. Chanel chose not to renew her contract, Burberry cancelled a campaign featuring Moss, and H&M, an organization actively involved with drug prevention, later ended the relationship with her out of concerns for damaging their reputation.

Floyd Landis and Pohonak

Winner of the 2006 Tour de France, American cyclist Floyd Landis was on the top of the world. Shortly after his victory, it was discovered that Landis had used a performance enhancing steroid called synthetic testosterone during the competition which led to the revoking of his title, $3 million from a terminated sponsorship with Phonak, another $2 million in lost endorsements, and $4 of prospective endorsements from various manufacturers and products.

How these celebrities’ lives and endorsements may have been different from the influence of an addictions counsel. Addictions counselors work with people who have drug addictions and help them through counseling and rehab programs. To become an addictions counselor, prospective students can receive their necessary education through online degrees and prepare for a rewarding career. With an average of 12.8 million Americans that have indulged in drug use, the demand for addictions counselors is increasing.

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